Building Yeti Together feat: Rudy Mutter

In the inaugural episode of The Adventure of Inventing, Yeti’s co-founders Tony and Rudy dive into the origin story of their agency, recounting the challenges, successes, and lessons learned along the way. With over 14 years of experience together, Tony and Rudy share candid insights on what it takes to bootstrap a tech agency, navigate growth, and stay resilient through ups and downs. They touch on everything from the hustle of landing their first clients to balancing the demands of entrepreneurship.
‍

‍
“You don’t just start a business—you build a relationship with your team, your clients, and the work itself. That’s where the real adventure lies.” — Rudy, Co-Founder of Yeti

Key Takeaways:

• Bootstrapping from the Ground Up: Hear how Yeti was built with little more than laptops and determination, as Tony and Rudy share stories of landing their first two clients fresh out of college.‍
• Overcoming Growing Pains: Reflecting on their experience with rapid growth and team building, they offer valuable advice on managing new hires, scaling responsibly, and the value of mentorship.‍
• Embracing a Culture of Learning: From experimenting with new tech to navigating complex projects, Tony and Rudy talk about the importance of adaptability and investing in personal development to lead an evolving team.