The Cure for the Common Tour

‍Challenge

Self-guided tours—whether on segways, bicycles, mopeds, or even in personal vehicles—have traditionally been bogged down by outdated, labor-intensive processes. Tour providers faced several major hurdles in creating and updating tours, including:

Tedious Audio Production
‍Creating engaging tour content typically involves hiring voice-over actors and booking recording studios—a process that is both time-consuming and prone to delays. Moreover, updates often require new recordings by different actors, leading to inconsistencies in tone and style that can disrupt the overall experience. These challenges not only diminish the user experience but also hinder the timely launch or update of tours

High Costs:
‍The reliance on professional recordings drives up expenses significantly, with each update or new tour demanding tens of thousands of dollars - constraining the tour providers ability to innovate and refresh content regularly.

Static Routes in Dynamic Cities:
‍Urban environments are in constant flux—roadwork, construction, and unexpected closures can swiftly render a pre-planned tour obsolete. Many tour providers' systems lack the agility to adjust routes or update points of interest in real time, leaving tours vulnerable to becoming outdated or unusable.

Limited Scalability
‍With such cumbersome processes, scaling operations to meet growing customer demand or expanding into new markets was nearly impossible. Providers are stuck with rigid systems that couldn’t adapt to the rapid changes and evolving expectations of modern travelers.

These challenges underscored the urgent need for a digital, agile solution that could streamline tour creation, reduce costs, and allow for real-time updates in response to the dynamic urban landscape.

Solution

Leveraging the expertise gained from retooling GoCar’s back office software, Yeti and GoCar launched Sulu—a comprehensive, easy-to-use platform that addresses these challenges head on.

User-Friendly Tour Creation
‍Providers can effortlessly create and manage multiple tours through an intuitive interface that allows selection of tour points via map clicks or longitude/latitude inputs.

AI-Generated Audio
Text scripts provided by tour operators are transformed into realistic voice narrations using advanced AI, streamlining the audio creation process.

Multilingual Support
‍Sulu facilitates the translation of tour content into dozens of languages, ensuring tours are accessible to a global audience.

‍

Rapid Deployment
‍With Sulu, tour providers can spin up a fully branded app in a single day—a stark contrast to the traditional weeks or months required, and a significant reduction in cost.

This white-label solution is designed to be both scalable and adaptable, ensuring that tour providers—from local operators to global brands—can offer dynamic, engaging, and up-to-date tour experiences.