Blank Page provides companies and their employees with a unique 360-degree feedback process, complemented by personalized coaching that helps individuals interpret and act on the insights they've gained.
We partnered with Blank Page to develop Guide Insights, a platform that automates their previously manual feedback process. This self driven, transparent process provides users with highly personalized insights that allow them to evolve and leverage their personal brand in new and inspiring ways.
The Blank Page team offers companies a unique, homegrown 360-degree review feedback process, followed by personalized coaching to help individuals understand and act on their feedback. However, running this process manually has limited their ability to scale, making it challenging to support larger teams or work with multiple teams at once. With such a high volume of personalized feedback to manage, the risk of human error has also become a growing concern.
To scale their operations, Blank Page needed a digital platform that could efficiently handle and automate these tasks. Given Blank Page’s focus on design, it was equally essential that this platform be both visually cohesive and fully branded to reflect their identity.
The Yeti team is really approachable and easy to work with. There is no ego despite a lot of talent and expertise, which made working together feel much more like a long time partnership. Again there was a nice level of transparency and authenticity which made tossing around ideas much easier to do and still stay in our timeline and budget.
We partnered with the Blank Page team to help scale and elevate their platform, creating a foundation for growth and consistency. We began by collaborating with them to develop a comprehensive style guide, designed for use across marketing, proposals, collateral, and the Guide Insights application. This ensured cohesive branding throughout the user experience—whether digital or physical.
Next, we joined forces in a research and roadmapping workshop, interviewing users and stakeholders to transform Blank Page’s manual feedback process into efficient, digitized workflows. From there, we created a product roadmap to strategically prioritize features and outline when each should be developed. We also brainstormed innovative possibilities and features, ultimately delivering a clear, actionable plan for building out the first version of their system.
With the product roadmap in hand, we began developing the first version of the Guide Insights tool, resulting in a streamlined platform that enabled the Blank Page team to automate most of their manual tasks. We implemented a customizable survey system to capture and store feedback data efficiently and created a dynamic PDF generation tool for seamless report distribution. Additionally, we designed an intuitive admin interface, providing full control over essential system functions, including organization setup and email communications.
Yeti was able to deliver Blank Page their Guide Insights product on-budget and in-time to run a beta group they had lined up. They’ll be using it in their next leadership workshop and are starting to use the product with more of their customers. As we continue to work with them on the rollout we'll keep this case study updated!
Yeti is a great development resource and have a good group of creative and talented developers. The experience was really smooth and ended with us feeling energetic rather than exhausted.
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