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Best practices and legendary insights on product design & development, innovation, apps, IoT, VR, software, and more.

September 07, 2016

The One Question That Led to Apple's Success in Design

Apple products are famous for attracting loyal customers (or dare I say, fanatics) who happily lay down most of their most recent paycheck in exchange for a shiny rectangle. And while this new shiny rectangle is confusingly similar to the one already in their pockets, these raving fans depart with a deep sense of fulfillment. It's apparent that Steve Jobs knew what he was doing when he created Apple; he knew he was selling more than a device.

August 30, 2016

Yeti Presents: “The Definitive Guide to Product Design Sprints”

San Francisco, CA - August 30, 2016 - Today, San Francisco-based design and development firm, Yeti LLC (www.yeti.co), has released The Definitive Guide to Product Design Sprints, a comprehensive, start-to-finish manual covering why, when, and how a proper design sprint can take an idea to tested prototype in just five days.

August 23, 2016

New Whitepaper: Enterprise Implications & New Trends in AR & VR

Yeti's Latest Whitepaper, "Augmented and Virtual Reality Are Here: How Will Your Company Use Them to Explore New Worlds?" Shows Enterprise Implications and Emerging Trends.

August 19, 2016

7 Reasons to Hire Product Development Experts

Consultants make the business world go round. Companies hire them for management advice, company branding, and marketing strategy. Why wouldn't they do the same for product development expertise? Whether your company is building its first product or its fifteenth, it's important to realize that new products mean new tech and big resource commitments. To ensure your next technology is well worth the cost and is built on a solid foundation, consider outsourcing its development to a third-party agency.

August 12, 2016

To Test or Not to Test? What to Include in Your Tech Prototype

Building the full version of a technology product without a prototype can be a nightmare. These samples don’t just save time during the development process — they also save money. For example, a client of ours wanted to build a tool that helps connect to and monitor physical servers. We wanted to use Bluetooth technology, but because the product didn’t have those capabilities built in, we had to pick from a wide array of standalone Bluetooth chips.