Data-driven marketing platforms offer are powerful tools that allow marketers and product teams to understand and connect with their customers. By harnessing demographic data, geo-location insights, behavioral patterns, and user preferences, you can create personalized experiences that drive engagement, loyalty, and ultimately, growth. Keep reading to learn how you can tap into a wealth of customer insights with a custom digital platform

2024 has been nothing short of epic for the Yeti team! From collaborating with the hit Netflix show Love is Blind to empowering underrepresented entrepreneurs and supporting HR professionals, we’ve had the privilege of working on some truly impactful projects. Join us as we take a deep dive into the highlights of 2024 and revisit the projects and moments that made this year one for the books!

In the fast-paced world of technology, time is of the essence. Teams often rush to launch their products, believing that being first to market is key to success. But does being first always mean being best? In reality, the race to be first often leads to compromises in best practices and shortcuts, resulting in technical debt - a serious threat to the future of your product.

Even for experienced product designers, building a personable chatbot is a big undertaking. Take these four steps to design one that your customers truly want to talk to.

Breakthrough product innovation can't happen without failure, but the only way to succeed in the future is to rebound quickly from the past. Here are some tips we've learned from our own failures.

The nonprofit sector is falling behind when it comes to app technology... and it's costing them in more ways than one. These are the reasons it's time to catch up.

For over a decade we’ve collaborated with teams and individuals to design and develop meaningful digital products. In that time we’ve also developed a collaborative process that allows us to create apps that both you and your users will love, while remaining within your timeline and budget constraints.

For most people, the app design and development process can feel enigmatic, complex and overwhelming. To help de-mystify it we sat down with the Yeti team and answered some of the most common questions we get asked about the app design and development process.

For an app to be successful, it needs to be flawless. QA testing can help you ensure that every interaction with your app is seamless.

To help the teams we work with truly understand their product's reason for being, we always host a product roadmapping workshop to lay the groundwork for the roadmap itself. Learn how to create your own product roadmap here!

Amidst the labyrinth of tax legislation, a formidable obstacle looms large for American innovation: the notorious Section 174. Join us as we explore its impact on the R&D landscape, and the steps you can take to reverse this challenge to innovation.

This past year we've been lucky enough to work on an enormous range of projects - including setting a Guinness World Record! Join us as we take a look back on everything we've built in 2023.

An overview on how to go from a blank sheet of paper to a prototype.

How do you build in-store technology that delivers an experience customers are looking for? By avoiding the following design and development mistakes.

Managers and developers must learn to make more accurate estimates of project timelines in order to keep projects on track. This eight-step process can help teams of all sizes do just that.

technology product development mistakes we see most often and how to avoid them.

Just as drivers determine routes after picking a destination but before hitting the road, product roadmaps are developed after the discovery phase but before design work starts.

Armed with a step-by-step path to success, you can quickly turn raw ingredients into a delectable dinner. In terms of product development, that recipe is the product roadmap.

Prototyping an IoT product is a little different than the prototyping process your team is probably used to. Here’s what to expect.

Empathy mapping is key to understanding the problem we're working to solve, and it begins with learning what we don't know about our clients and our customers.

An overview of how we do "discovery" at Yeti.

Our App Store submission checklist. Make sure you check all the boxes before submitting your app.

Yeti 's new guide, "Embracing Digital Product Innovation," explores how you can use innovative technologies to deepen relationships with your customers.

Healthcare technologies require smart, secure design and development. If a retail technology malfunctions, somebody might have to go talk to the manager; if a healthcare technology does, somebody's life could be on the line.

Tony talks all about building human-centered technology in this Tech.co article.

What you need to know before you decide to build an app.

New Whitepaper from SF-based Design and Development Studio Provides Candid, Actionable Approaches to Implementing Time-and Money-Saving Prototyping Processes

It’s crucial to understand exactly who your audience members are and how you can better solve their needs with your product.

Iteration and rapid prototyping make quality products.

The massive early traction the app received presented us with some unique opportunities and challenges, some of which are outlined in this post.