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Best practices and legendary insights on product design & development, innovation, apps, IoT, VR, software, and more.

June 30, 2016

Stuck in a Creative Rut? 11 Steps to Coax Out New Ideas

Inside each of us, Walt Disney believed, are a dreamer, a realist, and a critic. These three perceptual positions underpin the Disney approach to creativity — a process he called “imagineering”. But Disney’s creative method isn’t just for the crafting of squawking, mischievous ducks and heroic princesses; it’s also a useful tactic for any company wanting to ideate, review, and refine concepts for a creative product.

June 23, 2016

3 Strategies for Turning Your Product Into a Service

The United States is undoubtedly a service economy. In terms of total employment, manufacturing took the cake in 36 states in 1990; it dominates just seven state economies today. Unfortunately, that leaves struggling many product-based companies, which have had trouble breaking into the service sector. But the Internet of Things has changed the game. Now, thanks to smart technologies, it’s easy to see how a refrigerator, pair of shoes, or even a football helmet can provide a service.

June 16, 2016

Developing a Tech Product? Don’t Make These 10 Common Mistakes

Sometimes, good companies make bad product development decisions. Those can lead to failed products like Microsoft Bob, a living room-like user interface designed for novice PC users circa 1995. But most often, mistakes dig a pit of "soft costs" - wasted developer time, buggy software, or poor user acquisition that gulps down a product's profits. As technology experts who work with startups, enterprise corporations, and any companies in between, these are the technology product development mistakes we see most often:

June 15, 2016

8 Tech Company Postmortems & How to Avoid the Same Fate

Poor business or product strategy can affect all types of companies. It's not just limited to starry-eyed startups, nor are tried-and-true brands safe from it. The reality is that, across all industries, somewhere between 25 and 45 percent of products fail. Of course, it’s tough for business leaders to foresee every snag their company might encounter. While hindsight is 20/20, some of these missteps may have been avoidable. Here are eight instances where some very well-funded products were forced to shutter.

June 08, 2016

The 10-Step Guide To Developing Your First VR Product

The web is awash in claims that 2016 will be the year of virtual reality. And at first glance, that appears to be true. Multiple high-profile headsets debuted this year, ranging from the Oculus Rift to Samsung’s Gear VR to HTC’s Vive. But the VR community has a little secret: The technology’s blank pages are missing the entertaining, educational content that it will need to thrive. And content creation takes time, especially because the VR community is in the midst of developing the components, best practices, and user base that more mature technologies enjoy.