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Best practices and legendary insights on product design & development, innovation, apps, IoT, VR, software, and more.

September 16, 2016

Boosting Collaboration Between Developers and Product Managers

Never underestimate a solid, communicative product manager. Not too long ago, our developers were creating a product that the client felt didn't need an involved manager. That left Yeti's team with lots of unanswered questions about what we were building — particularly about how features might affect the end user. After several ineffective sprints, we voiced our concerns, urging the client to allocate a product manager. The difference was night and day. Developers gained confidence, the product improved, and productivity soared.

September 14, 2016

3 Development Phases for Your Company’s 20-Year Product Plan

Blockbuster was once at the top of its industry. You wanted a lazy Sunday, so you drove to Blockbuster to rent a movie. How, then, did Netflix steal Blockbuster's monopoly in just a few short years? Blockbuster had a massive distribution network and after its purchase by Dish Network gained the opportunity to reinvent its brick-and-mortar model, but the video chain instead doubled down. It failed to see streaming as the future of on-demand video, and it didn't have the foresight to cut out the content middleman.

September 09, 2016

10 Steps to Maximize the Productivity of Your Development Team

A project's development team is the engine that drives it toward production. But without effective communication to lubricate progress, misfires can slow it to a crawl. A year or so ago, our design team worked with a client on a data visualization project. They began by wireframing the visualizer to create a mock-up, while our developers started creating some basic parts of the application.

September 08, 2016

New Survey Report: The State of Virtual Reality in 2016

San Francisco, CA - September 8, 2016 - Today, Yeti LLC ( released the results of a survey, “The State of Virtual Reality, 2016”, examining the current state of virtual reality (VR), conducted among product developers at US-based companies that are either VR-centric or just beginning to dabble in the space. The survey report explores...

September 07, 2016

The One Question That Led to Apple's Success in Design

Apple products are famous for attracting loyal customers (or dare I say, fanatics) who happily lay down most of their most recent paycheck in exchange for a shiny rectangle. And while this new shiny rectangle is confusingly similar to the one already in their pockets, these raving fans depart with a deep sense of fulfillment. It's apparent that Steve Jobs knew what he was doing when he created Apple; he knew he was selling more than a device.