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What is React Native? React Native is a Javascript framework that was built by Facebook and re-licensed for use by third parties in 2017. It allows developers to create apps for both iOS and Android web stores using a single codebase and a single programming language. With React Native, developers have the ability to write one React code that compiles to native applications on both iOS and Android, rather than having to construct parallel codebases in multiple programming languages.

Regardless of the industry you're in, building a new product is a major commitment. From allocating resources and sourcing new technology to finding the right talent and securing the appropriate project funding and approvals, product development is a daunting prospect.

Which would you choose: a single-platform app with a great user experience or a cross-platform app with a poor one?

Imagine you've just had an amazing idea for a product that you know people everywhere will go crazy for- in fact, just the other day your friends were talking about how great it would be if something like this product existed.

Here at Yeti we love learning new things, so twice a month we open up the floor to presentations on areas of personal expertise. Topics range from the basics of inbound marketing, to design for startups, to tips for living and working out of a backpack! Our CEO and Co-Founder, Tony Scherba, recently gave this presentation on building impactful products, in which he discusses the three most important elements necessary to build successful products. Enjoy the video!