Best practices and legendary insights on product design & development, innovation, apps, IoT, VR, software, and more.
How To Create A Product Roadmap
Recently, a client approached us with a great product idea. He knew the industry inside and out, understood customers’ pain points, and had ideas about how to solve them. The one thing he didn’t have? A product roadmap. A well-architected roadmap describes a project’s vision and lays out the path required to reach that destination.
How Today's Sharpest IoT Brands Can Keep Their Edge
Last year, nearly 20 percent of U.S. broadband households reported owning a smart home device like a thermostat or a central home controller. By 2025, that's expected to jump to two-thirds of U.S. broadband households.
How to Write a Creative Brief That Doesn’t Handcuff Development
Poorly written creative briefs are the handcuffs that prevent even the best teams in the world from doing good work; A well-written one however, can help the best teams produce amazing products.
How Beacons Can Revolutionize The Mobile Customer Experience
Using Beacons to Interact with the Physical World Yeti recently released a post on The Physical Web which uses browsers such as Chrome to scan for URLs emitted from beacons. We’ve continued to experiment with beacons and explore possible applications for them. Beacons can create a better experience for consumers and provide companies with information about customer behavior. Companies have increased mobile app downloads by 600% after integrating beacons. This article is meant to summarize our discoveries and provide more information on beacons and their potential uses.
3 Brands That Should Get Real About VR
It’s getting harder by the month to dismiss virtual reality as a fad. Just last month, The New York Times sent a second round of Google Cardboards, and this month, the International Data Corp. projected augmented and virtual reality’s worldwide revenue to hit $162 billion by 2020. For perspective, that’s more than 10 times the global record industry’s revenue last year.