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Best practices and legendary insights on product design & development, innovation, apps, IoT, VR, software, and more.

February 21, 2017

5 Startups That Could've Been Saved By Stronger Product Roadmaps

A year from now, will your product still be in play? 

 To create something users can’t put down, you need a product roadmap. While roadmaps can’t predict the future, they can help your team stay on target when evolving your product. 
 The brain behind your product roadmap should be your product manager. Think of the PM as the architect of your product’s blueprint. For startups without PMs, a lead designer or engineer is the best person to plan your product’s future. Regardless of who you choose to craft the roadmap, it’s essential to tap someone who understands the delicate balance between business, technical, and user needs. This person’s roadmap can help you avoid a number of product problems that will, sooner or later, come back to bite you.

February 09, 2017

Customer Research & Mobile Excellence: An Interview With Jon Hoover Of Procore

As a product manager at Procore Technologies, Jon Hoover is responsible for the discovery and delivery of two world class mobile applications built for the construction professional. Procore for iOS and Procore for Android are both natively built for each platform by a dedicated team of in-house developers. He works with them to research, design, and develop apps that meet very specific customer needs. He meets with customers in their native environments, solicits feedback from internal marketing-facing teams, partners with executive and strategy teams, and works closely every day with designers and developers. He owns the product vision for Procore’s mobile applications, and works closely with other Product Managers to ensure changes made to Procore's mobile platform are done in concert with all other platforms.

February 08, 2017

3 Tips For Writing Better Creative Briefs

Every great relationship is built on strong communication. Relationships between product or marketing leaders and creatives often hit rough patches when communication breaks down. 

February 02, 2017

Serendipitous Collisions: How Co-working Communities Are Fostering Innovation

Ryan S. Barry is Strategic Projects Coordinator in the University of North Carolina at Greensboro’s Office of Research and Economic Development/Office of Innovation Commercialization. Currently, he works in an advisory-like role supporting professors in finding pathways for their research - including linking with commercial partners and contributing to grant applications. He also contributes to economic development related topics. His background includes both public and private sector experience in startup to Fortune 500 settings.

January 25, 2017

UX Design Philosophy: An Interview With Joe Pascavage

Joe is a Creative Director at QVC, Inc. managing the Product + UX Design teams in West Chester, PA. Ever since joining he has worked on building the brand across many channels. Whether it's a new digital interface, web design, or pioneering new technology like watchOS or tvOS, he has been a part of the process. If you’ve seen the brand, then you’ve seen his work. As a creative front-runner, Joe has helped establish, manage, and strengthen many brands with the simple intention to connect with problem solvers and people passionate about design.